AURA Care – Norfolk, United Kingdom
Effective Date: September 2025

At AURA Care, we are fully committed to being an equal opportunities employer and care provider. We believe that equality, fairness, and inclusion are fundamental to delivering outstanding care and maintaining a respectful, professional workplace. We promote a culture in which diversity is valued, discrimination is not tolerated, and everyone is treated with dignity and respect—regardless of their background or circumstances.

We ensure that no applicant, employee, carer, or service user is discriminated against on the basis of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, as defined under the Equality Act 2010. These principles are embedded in all areas of our organisation, including recruitment, training, promotion, disciplinary processes, and the delivery of care services.

As a domiciliary care provider working across Norfolk, including Norwich, Great Yarmouth, and surrounding communities, we understand the importance of cultural sensitivity and inclusive care. We tailor our services to respect each individual’s values, beliefs, language needs, and life experiences. Our care plans reflect the unique identity and preferences of the people we serve, with the aim of empowering them to live as independently and authentically as possible.

Internally, AURA Care actively works to create a supportive and inclusive work environment. All staff receive training on equality, diversity, and anti-discrimination as part of their induction and ongoing development. We are committed to ensuring that opportunities for employment and advancement are based on merit, competence, and potential.

Any act of discrimination, harassment, or victimisation by or against a member of staff, a service user, or other stakeholders will be treated seriously and may result in disciplinary action. We encourage open dialogue and welcome feedback from both staff and clients to continually improve our practices and policies.

Our commitment to equal opportunities is reviewed regularly to ensure ongoing compliance with legislation and alignment with our core values of compassion, respect, and inclusion.