Effective Date: September 2025

At AURA Care, we are committed to protecting your privacy and handling your personal data with transparency, integrity, and in full compliance with the applicable laws of the United Kingdom, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy & Cookie Policy outlines how we collect, use, store, and protect your personal information when you engage with our services or visit our website.

When you contact AURA Care or use our services, we may collect certain personal information such as your name, address, email, phone number, health-related data (where necessary for care provision), and emergency contact details. This information allows us to provide safe, tailored, and efficient care services to you or your loved one. We also collect limited technical data such as IP addresses and usage statistics when you browse our website, in order to improve functionality and user experience.

We use your data strictly for the purposes for which it was collected. This includes delivering home care services, responding to enquiries, processing referrals, managing care plans, complying with legal and regulatory obligations, and improving the quality and accessibility of our care. Your personal data will never be sold or shared with third parties for marketing purposes. Where we do use trusted third-party service providers (such as email systems or secure medical documentation tools), we ensure they uphold robust data protection standards and are fully compliant with UK data laws.

All personal data is securely stored using appropriate technical and organisational measures, including encrypted systems, restricted access, and routine security reviews. We only retain your data for as long as necessary for the purposes outlined, unless a longer retention period is required by law or for safeguarding reasons.

As a data subject, you have the right to access the personal data we hold about you, request correction of inaccuracies, request deletion where applicable, object to certain types of processing, and withdraw consent at any time. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly. To exercise any of these rights, you may contact us at info@theauracare.co.uk.

Our website uses cookies, which are small text files placed on your device to improve your browsing experience and help us understand how users interact with the site. We use essential cookies for basic functionality, analytical cookies (such as Google Analytics) to monitor performance, and preference cookies to enhance usability. By continuing to use our site, you consent to our use of cookies. You can manage or disable cookies through your browser settings, although doing so may affect some website features.

This Privacy & Cookie Policy may be updated occasionally to reflect changes in our practices or legal requirements. Any updates will be posted to this page with a revised effective date.

If you have any questions about this policy or your personal data, please contact:

Data Protection Officer – AURA Care
Email: info@theauracare.co.uk
Address: Great Yarmouth, Norfolk, United Kingdom